A video editor stopped chasing clients and built an AI system that finds coaches on Instagram, sends personalized DMs, handles every reply, and books discovery calls on autopilot.
Tools powering this build
Our client is a video editor. Good at the craft. Real results. A portfolio that should have been closing clients every week.
But the pipeline was broken. Finding potential clients meant scrolling Instagram for hours — searching for coaches, course creators, and business owners who looked like they needed video help. Every day looked like this: search manually, check their content, find their website, come back to Instagram, write something that doesn't sound like a template, wait, follow up, get ignored, repeat.
Booking two calls in a month felt like a win. There was no scale. No consistency. No system. Just a skilled editor spending their best hours doing admin instead of editing.
We built a pipeline that starts from a raw database of business owners and ends with booked calls on the editor's calendar. Every step is automated. Every reply is handled by AI.
The system pulls a database of coaches, consultants, course creators, and business owners — scraped from websites, directories, and listings. No manual searching. No list-building by hand.
From each business owner's online presence, the system extracts their Instagram handle automatically. Then validates every account — filtering dead profiles, private accounts, and inactive pages before a single DM is sent.
Claude drafts a personalized DM for each prospect — referencing their niche, content style, and what video work would serve their business. Not a copy-paste with a name in it. A message that reads like the editor researched them.
When a coach or business owner replies, the AI responds in the editor's voice. It answers questions, handles "how much do you charge?", pushes past "send me your portfolio," and moves conversations forward naturally. Trained on the editor's offer, pricing, and objection responses.
Not every coach books on the first message. The system tags warm leads and re-engages at the right moment with the right follow-up. No follow-up gets forgotten. The pipeline keeps working even when the editor is deep in a client project.
When a prospect is ready, the system drops the booking link. The call appears on the editor's calendar — qualified, warmed up, and already briefed on what the editor does. No back-and-forth scheduling. No chasing. Just a notification.
The editor has a live view into every stage of the pipeline. Open it, read the numbers in 10 seconds, get back to editing.
Every morning started with Instagram. Hours of searching, checking profiles, writing DMs, following up with people who went quiet. The craft was secondary. The business was running on friction and willpower.
The AI finds the clients. The AI sends the DMs. The AI handles every reply. The editor reviews, approves, and closes. The pipeline runs whether they're on a call, in an edit suite, or offline.
Book a free 30-minute strategy call. We'll map out your ICP, your outreach angle, and whether this system is the right fit. If it's not, we'll tell you that too.